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Calculating Daily Budget for Shared Budgets

KC4
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# 1
KC4
Visitor ✭ ✭ ✭
I would like to use Shared Budget for my campaigns. I would like to set up two shared budgets: 1 for brand campaigns, and 1 for non brand campaigns. 
 
My total budget is 28871 for the next 17 weeks. 
 
I have determined that 83% of my conversions come from non brand campaigns, and 17% from brand.  
 
What is the best way to calculate my daily budget for the 2 shared budgets, to also take into account the total daily cost might be up to 20% more than your average daily budget.
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Re: Calculating Daily Budget for Shared Budgets

Top Contributor
# 2
Top Contributor

Hi KC4


That's completely up to you. It depend on your business need and how you want to allocate it. There's no one size fits all approach I'm afraid and it really depends on what you've experienced in terms of volume and expense in the past. 

 

I would encourage you to optimize your budget based on your own goals as much as possible though: 

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