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Calculating CTR averages

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I have a quick question for whoever cares to answer.

 

Why is it wrong to calculate an average CTR by building the average of the CTR values?

 

Thanks,

 

Ian

3 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Ian T
September 2015

Re: Calculating CTR averages

[ Edited ]
Top Contributor
# 2
Top Contributor

@Ian T;

This is how  an "average" is  mathematically defined;

Check this explanation  by our colleague @Rakesh Kumar

 

How to calculate average CTR

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Ian T
September 2015

Re: Calculating CTR averages

Rising Star
# 3
Rising Star
Hi Ian,

The post from Rakesh quoted by Moshe is really important. A lot of people actually calculate CTR% and Average Position the wrong way, making the average of the average. This is very important to notice, since this can change everything on your optimization process.

Be careful not to do that Smiley Happy

Leandro Martinez | Basta1Click

Re: Calculating CTR averages

Top Contributor
# 4
Top Contributor
Thanks Moshe for pinging me Smiley Happy
@Ian, If you have any confusion on mathematical calculation, please feel free to post.
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Calculating CTR averages

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi

in practice what are conidered as a good CTR?

tnx