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Calculating CPA with assisted conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

I was wondering if anyone has any ideas on how to calculate the "real" CPA for a given keyword if you take assisted conversions into account.

 

e.g. what is the CPA for a keyword that cost a $100, has 0 last interaction conversions and 10 assisted conversions (numbers taken from the AdWords interface).

 

So in order to calculate the CPA in this case, I created this formula:

 

Cost / (last click conversions + (assisted conversions/conversion path length of that KW))

 

Any thoughts?

 

Thanks!

Re: Calculating CPA with assisted conversions

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭