2.7K members online now
2.7K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me

Calculating CPA with assisted conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,


I was wondering if anyone has any ideas on how to calculate the "real" CPA for a given keyword if you take assisted conversions into account.


e.g. what is the CPA for a keyword that cost a $100, has 0 last interaction conversions and 10 assisted conversions (numbers taken from the AdWords interface).


So in order to calculate the CPA in this case, I created this formula:


Cost / (last click conversions + (assisted conversions/conversion path length of that KW))


Any thoughts?



Re: Calculating CPA with assisted conversions

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭