Calculating CPA with assisted conversions
I was wondering if anyone has any ideas on how to calculate the "real" CPA for a given keyword if you take assisted conversions into account.
e.g. what is the CPA for a keyword that cost a $100, has 0 last interaction conversions and 10 assisted conversions (numbers taken from the AdWords interface).
So in order to calculate the CPA in this case, I created this formula:
Cost / (last click conversions + (assisted conversions/conversion path length of that KW))
Re: Calculating CPA with assisted conversions
Hello YU-Tian L ! Welcome to the AdWords Community !
Maybe this article can help you
And these can be a perspective shifter too
also I love this post about the Life Time value of a customer