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CTR IS Below Average?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a below  ave. click thru rate. QS is 7, i due have call to action and call outs, your advice is appreicated

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Eric Gehler (Badged Google Partner)
December 2015

Re: CTR IS Below Average?

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi Tony,

There are a number of ways to increase CTR:
* Add as many Ad Formats as possible (Extensions), Sitelinks, call outs, call extensions, reviews
* Make sure your Extensions are relevant to your target topic
* Make sure your Ad copy is relevant to your target landing page
* Try use more Exact & Phrase match keywords (and broad match modifiers)
* Use prices where possible and try to mention discounts if there are any (50% off)
* Try Dynamic Keyword Insertion (DKI) https://support.google.com/adwords/answer/74992?hl=en
* Have at least 3 ads in each Ad Group
* Stay relevant and to the point
* Do not use words users may not understand, keep it simple

* Try not to use single target keywords, rather use 2,3 or 4 word phrases

* Make sure you have at least one mobile ad, and be sure to keep this ad short, simple and to the point.

* Rotate your ads to improve your CTR over time, try different variations on a regular basis and always try to improve. Keep the winning ads and rotate the losing ads

View solution in original post

Marked as Best Answer.
Solution
Accepted by Eric Gehler (Badged Google Partner)
December 2015

Re: CTR IS Below Average?

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi Tony,

There are a number of ways to increase CTR:
* Add as many Ad Formats as possible (Extensions), Sitelinks, call outs, call extensions, reviews
* Make sure your Extensions are relevant to your target topic
* Make sure your Ad copy is relevant to your target landing page
* Try use more Exact & Phrase match keywords (and broad match modifiers)
* Use prices where possible and try to mention discounts if there are any (50% off)
* Try Dynamic Keyword Insertion (DKI) https://support.google.com/adwords/answer/74992?hl=en
* Have at least 3 ads in each Ad Group
* Stay relevant and to the point
* Do not use words users may not understand, keep it simple

* Try not to use single target keywords, rather use 2,3 or 4 word phrases

* Make sure you have at least one mobile ad, and be sure to keep this ad short, simple and to the point.

* Rotate your ads to improve your CTR over time, try different variations on a regular basis and always try to improve. Keep the winning ads and rotate the losing ads