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CTR Benchmarks

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# 1
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Anyone know of good sources to get industry specific CTR Benchmarks? Looking for healthcare, consumer banking, and behavioral change/PSA. 

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Accepted by MosheTLV (Top Contributor)
January 2016

Re: CTR Benchmarks

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# 2
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@SBell

Those are some pretty broad categories. I personally wouldn't be concerned with an "industry benchmark." CTR is relative to match types, campaign/adgroup architecture, your ad copy, ad position, user intent related to the kw, and so on. Those all have way more weight on CTR than what category the industry falls in.

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
January 2016

Re: CTR Benchmarks

Rising Star
# 2
Rising Star
@SBell

Those are some pretty broad categories. I personally wouldn't be concerned with an "industry benchmark." CTR is relative to match types, campaign/adgroup architecture, your ad copy, ad position, user intent related to the kw, and so on. Those all have way more weight on CTR than what category the industry falls in.