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CTR Benchmark

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# 1
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Hi Everyone,

Greetings!

 

What is a good CTR / avg. CTR for Ads on Google Search Network?

 

Thanks

Ankit

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by RachelM (Google Employee)
September 2015

Re: CTR Benchmark

Top Contributor
# 3
Top Contributor
Hello Ankit,

As Dave Davis correctly said, CTR can always be better. Improved CTR led us to good QS for overall campaign resulting we pay less for each click.

As far you are looking for a specific benchmark for Seach Network, it should more then 1-1.5%. Although its really not tough to get good CTR if you have nice structured account/campaign/adgroups.

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

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Re: CTR Benchmark

Top Contributor
# 2
Top Contributor
It depends on your competition, your bid, your quality score and your advertising goals.

take my advice and stick to the following rule.

There is no good CTR, it can ALWAYS be better.
Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: CTR Benchmark

Top Contributor
# 3
Top Contributor
Hello Ankit,

As Dave Davis correctly said, CTR can always be better. Improved CTR led us to good QS for overall campaign resulting we pay less for each click.

As far you are looking for a specific benchmark for Seach Network, it should more then 1-1.5%. Although its really not tough to get good CTR if you have nice structured account/campaign/adgroups.

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: CTR Benchmark

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

Thanks Dave/Neha for replying.

 

My intention was to compare which one CPM/CPC gives a better ROI to the advertisers.

 

I know this would be case specific but any suggestions on how to choose between CPM/CPC.?

 

Ankit

Re: CTR Benchmark

Top Contributor
# 5
Top Contributor

Ankit,

Again, it completely depends on what you're looking to achieve. The first step with AdWords is defining what you want to achieve.

 

If branding is your goal, CPM is usually better but it works very differently to CPC

If sales/leads with a numerical value are your goal, usually, CPC is best. 

 

It's all about what's working best for YOUR business. There's no way we can answer that for you.