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CPA bidding not available?

Rising Star
# 1
Rising Star

Hi

 

I was wondering why CPAbidding still not available for this campaign, I thought 30 conversion within last 30days should be enough to enable that?

 

Capture.JPG

 

 

3 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by topic author Nisal L
September 2015

Re: CPA bidding not available?

Top Contributor
# 6
Top Contributor

Hi Nisal,

 

Conversions (1-per-click) count a conversion for every AdWords ad click that gives a conversion within your chosen conversion window. This means if more than one conversion happens following a single ad click, conversions after the first will not count. Means Conversions (1-per-click) counts only unique visitor conversion.

 

Conversions (many-per-click) count a conversion every time a conversion is made after an AdWords click, within your chosen conversion window. Means it will count multiple conversions per click.

 

However, these two metrics "Conversions (1-per-click)" and "Conversions (many-per-click)" are going to be replaced by "Converted clicks" and  "Conversions" respectively..

 

So what are the changes I should make to enable CPA bidding here?

 

There is no need to change anything in your campaign rightnow, once your campaign will receives 15 conversion in last 30 days, it will starts showing CPA bidding option in setting tab.

 

However i would suggest, you should to wait more time so that campaign will receive enough data, then campaign will give better results.

I would like to suggest read this article of conversion optimizer. Hope this will help you to optimize your campaigns.

 

Please feel free to post your query on communitySmiley Happy

 

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: CPA bidding not available?

Top Contributor
# 2
Top Contributor
HI Nisal,

Welcome to the AdWords CommunitySmiley Happy

I agree "Your campaigns must generate at least 15 conversions in the last 30 Days".
But you are referring the screenshot is from Conversion tab, it may be the reasons that this conversion code is used in many campaigns. Also this is Conversion Many per click.

Where as in CPA campaign require "initial target CPA (1-per-click) bid for your ad groups".

This is why your campaign is not eligible for CPA bidding.


--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: CPA bidding not available?

Top Contributor
# 3
Top Contributor

Hi Nisal,

 

In addition to what is already suggested, Since I am not aware of the campaign settings of your campaign, Please take a loot at

 

Troubleshooting for Conversion Optimizer

 

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: CPA bidding not available?

Rising Star
# 4
Rising Star
Hi Rakesh,

Thank you for reply, Can you explain bit more about Conversion Many per click and CPA (1-per-click) . For your question yes this conversion used in 2 campaigns and 2 adgroups.

So what are the changes I should make to enable CPA bidding here?

And thank you very much for your time. I really appreciate it.

Re: CPA bidding not available?

Rising Star
# 5
Rising Star
Hi Neha,

Sure I will check that link. Thanks lot.
Marked as Best Answer.
Solution
Accepted by topic author Nisal L
September 2015

Re: CPA bidding not available?

Top Contributor
# 6
Top Contributor

Hi Nisal,

 

Conversions (1-per-click) count a conversion for every AdWords ad click that gives a conversion within your chosen conversion window. This means if more than one conversion happens following a single ad click, conversions after the first will not count. Means Conversions (1-per-click) counts only unique visitor conversion.

 

Conversions (many-per-click) count a conversion every time a conversion is made after an AdWords click, within your chosen conversion window. Means it will count multiple conversions per click.

 

However, these two metrics "Conversions (1-per-click)" and "Conversions (many-per-click)" are going to be replaced by "Converted clicks" and  "Conversions" respectively..

 

So what are the changes I should make to enable CPA bidding here?

 

There is no need to change anything in your campaign rightnow, once your campaign will receives 15 conversion in last 30 days, it will starts showing CPA bidding option in setting tab.

 

However i would suggest, you should to wait more time so that campaign will receive enough data, then campaign will give better results.

I would like to suggest read this article of conversion optimizer. Hope this will help you to optimize your campaigns.

 

Please feel free to post your query on communitySmiley Happy

 

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: CPA bidding not available?

Rising Star
# 7
Rising Star
Thanks Rakesh for the explanation.