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CPA Bidding

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# 1
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I want to set up CPA bidding for my google campaign. I have imported conversions from analytics. Will CPA bidding work with these conversions - or do they have to be conversions built in analytics?



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Re: CPA Bidding

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# 2
Top Contributor
Hi Emily
If they're imported from Google Analytics, then yes, they will count towards how CPA is calculated/targeted.
Think of the conversions in the conversions section/page in AdWords as what AdWords uses in this algorithm. Anything that appears in there will be included when calculating CPA and when optimizing automatically for CPA.

Hope that helps,