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Broad phrase impression

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# 1
Visitor ✭ ✭ ✭

Hi

I am using broad phrases in my adwords group which are getting lots of impressions but very low clicks. Is there any way to see all the impressions search terms?

 

I can see the search terms after getting clicks in the Keyword details > All, but this is not helping me to control the impressions. I also tried to look this under webmaster tool > search queries but I think this is only for the organic listings.

 

Can you please help me to understand this?

 

Thanks in advance

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Accepted by topic author Farhan M
September 2015

Re: Broad phrase impression

Top Contributor
# 2
Top Contributor

Hello there;

Unless you are in a niche market - I would not use the broad match and switch Broad Match Modifier;

As you have already noticed, the broad match "generates" a lot of impressions but relatively low clicks. And the reason is the "endless" list of synonyms "under" a broad match keyword. These synonyms could be irrelevant to your business but still can be matched with a search query and trigger an ad (impression)

 

Read more;

Using keyword matching options

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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