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Broad phrase impression

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# 1
Visitor ✭ ✭ ✭

Hi

I am using broad phrases in my adwords group which are getting lots of impressions but very low clicks. Is there any way to see all the impressions search terms?

 

I can see the search terms after getting clicks in the Keyword details > All, but this is not helping me to control the impressions. I also tried to look this under webmaster tool > search queries but I think this is only for the organic listings.

 

Can you please help me to understand this?

 

Thanks in advance

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
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Accepted by topic author Farhan M
September 2015

Re: Broad phrase impression

Top Contributor
# 2
Top Contributor

Hello there;

Unless you are in a niche market - I would not use the broad match and switch Broad Match Modifier;

As you have already noticed, the broad match "generates" a lot of impressions but relatively low clicks. And the reason is the "endless" list of synonyms "under" a broad match keyword. These synonyms could be irrelevant to your business but still can be matched with a search query and trigger an ad (impression)

 

Read more;

Using keyword matching options

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Farhan M
September 2015

Re: Broad phrase impression

Top Contributor
# 2
Top Contributor

Hello there;

Unless you are in a niche market - I would not use the broad match and switch Broad Match Modifier;

As you have already noticed, the broad match "generates" a lot of impressions but relatively low clicks. And the reason is the "endless" list of synonyms "under" a broad match keyword. These synonyms could be irrelevant to your business but still can be matched with a search query and trigger an ad (impression)

 

Read more;

Using keyword matching options

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’