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Broad match modifier

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# 1
Visitor ✭ ✭ ✭

Is it a good idea to add the broad match modifier with my broad match

and phrase match keywords? Thank You.

 

2 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by PPCBossman (Top Contributor)
September 2015

Re: Broad match modifier

Top Contributor
# 2
Top Contributor

Hello;

We covered recently this topic in the following discussion;

 

Broad, Phrase & Exact

 

If you run a search on the community search box,  you'll find many more;

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by PPCBossman (Top Contributor)
September 2015

Re: Broad match modifier

Top Contributor
# 3
Top Contributor

Personally I find the BMM more effective than phrase match in most cases.

 

I stilluse exact for specific terms.

View solution in original post

Marked as Best Answer.
Solution
Accepted by PPCBossman (Top Contributor)
September 2015

Re: Broad match modifier

Top Contributor
# 2
Top Contributor

Hello;

We covered recently this topic in the following discussion;

 

Broad, Phrase & Exact

 

If you run a search on the community search box,  you'll find many more;

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by PPCBossman (Top Contributor)
September 2015

Re: Broad match modifier

Top Contributor
# 3
Top Contributor

Personally I find the BMM more effective than phrase match in most cases.

 

I stilluse exact for specific terms.