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Broad keyword triggered by unrelated search query

[ Edited ]
Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

I want to analyze how dumb broad keyword matching can be:

 

1) Keyword(broad):   computer troubleshooting guide 

  Search term : trouble shooting

 

2) Keyword(broad): computer problems troubleshooting

 Search term : troubleshoot problems

 

Search term is from Keyword Details -> Search Terms->Selected and Match Type displayed there is "Broad Match". Total cost of two clicks(one each): $3 both at ad position of 2.

 

First of all I don't know why in world somebody'd type in trouble shooting like generic term in Google search. Even if she did, wouldn't it be unthinkable for Google to popup my ad meant for keyword computer troubleshooting guide?

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Accepted by Zee (Community Manager)
September 2015

Re: Broad keyword triggered by unrelated search query

Participant ✭ ☆ ☆
# 6
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@utilitiesindia wrote:

Thanks Richard and Moshe but I'm quite aware of these. I want a broad discussion as to how stupid broad match can turn out to be.

 


I don't understand the point in discussing how stupid broad match can be.  If you think that, then don't use it.  That's why I suggested not using it, at all.  Replace your existing use of broad match with the broad match modifier.

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Re: Broad keyword triggered by unrelated search query

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

This is why Google introduced the broad match modifier.  Too many advertisers were unhappy with the expanded + contracted nature of broad match but didn't want to be too restrictive with phrase matching.  Don't use broad match anymore.

Re: Broad keyword triggered by unrelated search query

Top Contributor
# 3
Top Contributor

utilitiesindia;

Suggested reading on this topic, I have found to be helpful;

 


 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Broad keyword triggered by unrelated search query

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Adding negative keywords an experimenting with match types might help. Besides that, Google will always give you some strange broad matched queries, that's how they squeeze every penny out of you.

Re: Broad keyword triggered by unrelated search query

[ Edited ]
Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭

Thanks Richard and Moshe but I'm quite aware of these. I want a broad discussion as to how stupid broad match can turn out to be.

 

In one account I've even noticed that for competitive keywords(with high CPC) broad match works just fine. It behooves Google to have more data about high paying keywords.

 

Do you have any such interesting cases ?

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Broad keyword triggered by unrelated search query

Participant ✭ ☆ ☆
# 6
Participant ✭ ☆ ☆

@utilitiesindia wrote:

Thanks Richard and Moshe but I'm quite aware of these. I want a broad discussion as to how stupid broad match can turn out to be.

 


I don't understand the point in discussing how stupid broad match can be.  If you think that, then don't use it.  That's why I suggested not using it, at all.  Replace your existing use of broad match with the broad match modifier.