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Broad Match Modifier possessive case

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# 1
Visitor ✭ ✭ ✭

Are Broad Match Modifier using possessive case considered a variant, e.g., children's and children?


Should I use both in adgroup such as Children's homes? Would +children suffice or do I need to use +children's also?


Thanks ahead,

1 Expert replyverified_user

Re: Broad Match Modifier possessive case

Top Contributor
# 2
Top Contributor

Hi Gerry,


As per the help center this is the explanation related to special operators and symbols if used with keywords:-




I hope this helps!