Brand Lift Query
Hi @Suvajyoti C,
If you have run the Brand Lift Survey(BLS) Youtube Campaigns, means you have already coordinated with Google account manager.
I think you should contact the Google account manager for better understanding of Reports and how BLS has been done with brands.
Brand Lift Study (BLS) can be implemented for the TrueView format or Reservation buying Non-Skippable. Brand Lift isolates two groups of users (exposed and control groups) and either presents a one-question survey. Google would require names of 3 competitors that you would like to measure your brand against. The survey based question measure one of the following metrics : Ad recall, brand awareness, consideration, favorability and purchase intent.
The duration of the BLS be from 1 day to 7 days. Its not fixed day. Only you have to spent INR 10 L within 7 days in Youtube format.
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