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Brand Lift Query

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Hi Team, 
I have a question on Brandlift. 
One brandlift campaign ran from 29th March - 4th April however, the report was generated on 1st of April for the period 29th March -1st April. We had asked the client to pause the campaign when we found out that the report had already been generated.
 
Now, the client is asking when they can get a report for the 3 extra days the ie. 2nd,3rd and 4th of April.
 
Will the client get another updated survey report for the complete period that the campaign had run for? If yes, then when can he expect it? Or, is the Brandlift survey report is only generated once?
 
Thanks
Suva
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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
April 2017

Brand Lift Query

Top Contributor
# 2
Top Contributor

Hi @Suvajyoti C,

 

If you have run the Brand Lift Survey(BLS) Youtube Campaigns, means you have already coordinated with Google account manager. 

 

I think you should contact the Google account manager for better understanding of Reports and how BLS has been done with brands.

 

Brand Lift Study (BLS) can be implemented for the TrueView format or Reservation buying Non-Skippable. Brand Lift isolates two groups of users (exposed and control groups) and either presents a one-question survey. Google would require names of 3 competitors that you would like to measure your brand against. The survey based question measure one of the following metrics : Ad recall, brand awareness, consideration, favorability and purchase intent.

 

The duration of the BLS be from 1 day to 7 days. Its not fixed day. Only you have to spent INR 10 L within 7 days in Youtube format.

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
April 2017

Brand Lift Query

Top Contributor
# 2
Top Contributor

Hi @Suvajyoti C,

 

If you have run the Brand Lift Survey(BLS) Youtube Campaigns, means you have already coordinated with Google account manager. 

 

I think you should contact the Google account manager for better understanding of Reports and how BLS has been done with brands.

 

Brand Lift Study (BLS) can be implemented for the TrueView format or Reservation buying Non-Skippable. Brand Lift isolates two groups of users (exposed and control groups) and either presents a one-question survey. Google would require names of 3 competitors that you would like to measure your brand against. The survey based question measure one of the following metrics : Ad recall, brand awareness, consideration, favorability and purchase intent.

 

The duration of the BLS be from 1 day to 7 days. Its not fixed day. Only you have to spent INR 10 L within 7 days in Youtube format.

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’