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Big time difference between Planner and Tool, Why ?

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# 1
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I went from 200,000 monthly searches with the old tool to 20 searches every month with the planner, Why ?

 

Need some Help !

 

Kindest,

 

Mojo

1 Expert replyverified_user

Re: Big time difference between Planner and Tool, Why ?

Top Contributor
# 2
Top Contributor
Hi Mojo,
In my experience, the keyword planner is far more accurate.
The old keyword tool defaulted to broad match for the keyword results. It was a constant source of frustration for me with clients.