Best practices for measuring conversions: AdWords vs. Analytics
I'm trying to determine a best practice for our agency when implementing conversion goals for our AdWords ads. Our ads usually take users to a page with multiple conversions. One conversion might involve a view of a page, but many of the others involve downloading a PDF or clicking an outbound link. What is the best way to measure all of these when there is no view of a page?
Currently, I've set up the view of a page conversion goal in AdWords and the outbound links are tracked using imported event tracking goals from Analytics. However, I understand there can be discrepancies in the way these goals are measured, i.e. clicks vs. visits and cookie expiration dates. How does impact reporting of conversions? Am I doing it right, or is there some other solution?
Re: Best practices for measuring conversions: AdWords vs. Analytics
I usually set it up that way as well, and think it works good.
Regarding cookies, take a look here: http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375435