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Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results

Community Manager
# 1
Community Manager

Like sunshine and the beach, or dogs and tennis balls, Google AdWords and Google Analytics are great by themselves but even better together. You'll get high-performance insights into your ads and your website when you link your AdWords and Analytics accounts. Google Analytics does a vital job in this pairing: it shows you what happened after users clicked on your AdWords ads.

 

We’ve put together a new Best Practices guide, Better Together: AdWords and Google Analytics, to help you get deep insight into your performance. When you analyze performance with the combination of GA and AdWords you can find all sorts of actionable info:

 

  • Which parts of your account drive actual on-site engagement

  • Which keywords attract new users to your site

  • What messaging and landing pages connect with the different users on your site

  • How your business compares across your entire industry


Download the full version and the condensed one-page checklist to view our complete coverage of GA + AW goodness.

 

 

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2 Expert replyverified_user

Re: Best Practices: Combine AdWords with Google Analytics for Better I

Rising Star
# 2
Rising Star

Good advice, thank you!


Theresa
Google AdWords Top Contributor
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Re: Best Practices: Combine AdWords with Google Analytics for Better I

Follower ✭ ✭ ✭
# 3
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Hi +KathleenG,
thx a lot, I recommended such guide/checklist for quite a time, so I'm happy to read such News. Will there be a german version?
Greets
Arne

Re: Best Practices: Combine AdWords with Google Analytics for Better I

Community Manager
# 4
Community Manager

Hi @Arne Kriedemann,

You should be able to view all of the Google Best practices content in the Help Center. Here is the link to the German content.

 

Kathleen