Avg visit duration is different in AdWords and Analytics?
I have a question on avg visit duration. I've set up an AdWords account and implement many campaigns. Then I've set up the analytics tracking code for same website. Both AdWords and Analytics seems working good.
Then I linked a profile of analytic account to my AdWords, and there is new column metrics, Google Analytics, can be selected. However, I found that almost all data of this metrics in AdWords is different from data from Analytics, including Avg. visit duration, Pages / visit and % new visits. I've double checked data period, name of campaigns, all from paid clicks.
It is really strange because I though all these data are imported from Analytics to AdWords. Can anybody explain why? Is it caused by my wrong implementation?
Thanks very much for you guys help.
Re: Avg visit duration is different in AdWords and Analytics?
Hi Anthony L,
I know there is a delay in importing goals to analytics so this would most likely be the case for these stats as well..
You can read up on the discrepancies between analytics and adwords data here. Down near the bottom are the 2 more important bits of info for you.
Let me know if you have any other questions.