- Subscribe to RSS Feed
- Mark Topic as New
- Mark Topic as Read
- Float this Topic for Current User
- Subscribe
- Printer Friendly Page
Avg visit duration column for Ad/Keywords performance?
October 2015
- Mark as New
- Bookmark
- Subscribe
- Subscribe to RSS Feed
- Email to a Friend
- Report Abuse
In AdWords, in the secondary tabs section that shows the options for Keywords, Segment, Filter, etc, how do I find how long a visitor stay on the page?
I went to "Columns"->"Modify columns" but could not find the section for 'Google Analytics' where you can then select the 'Avg Visit Duration' column.
I do not recall using the 'Google Analytics' column before. Was it taken off?
Re: Avg visit duration column for Ad/Keywords performance?
October 2015
- Mark as New
- Bookmark
- Subscribe
- Subscribe to RSS Feed
- Email to a Friend
- Report Abuse
Hi JJ,
The "Avg. Session Duration" column should still be available under Google Analytics in Modify Columns, like you said.
Have you confirmed if your Analytics and AdWords accounts are still linked? You can check by clicking the gear icon in the top right corner of the AdWords interface, going to Linked Accounts, and then Google Analytics.
Cassie
Re: Avg visit duration column for Ad/Keywords performance?
October 2015
- Mark as New
- Bookmark
- Subscribe
- Subscribe to RSS Feed
- Email to a Friend
- Report Abuse
Re: Avg visit duration column for Ad/Keywords performance?
October 2015
- Mark as New
- Bookmark
- Subscribe
- Subscribe to RSS Feed
- Email to a Friend
- Report Abuse
Not all columns are available in all views. For example, some columns may not have enough data to be shown at the keyword level.
Please try looking for the column in the Campaigns tab first (All Campaigns > Campaigns tab). Since this is the highest level in AdWords, most columns should be available in this view, including average session duration.
Can you add it from the Campaigns tab?
Cassie
Re: Avg visit duration column for Ad/Keywords performance?
October 2015
- Mark as New
- Bookmark
- Subscribe
- Subscribe to RSS Feed
- Email to a Friend
- Report Abuse
Attributes
Performance
Conversions
Attribution
Social Metrics
Call details
Competitive metrics
Performance (Active View)
Reach Metrics
Change history
Gmail Metrics
YouTube Earned actions
Custom columns
Re: Avg visit duration column for Ad/Keywords performance?
October 2015
- Mark as New
- Bookmark
- Subscribe
- Subscribe to RSS Feed
- Email to a Friend
- Report Abuse
Based on that list, it doesn't sound like your Analytics and AdWords accounts are linked.
Did you check your the Linked Accounts section under the gear icon?
Cassie
Re: Avg visit duration column for Ad/Keywords performance?
October 2015
- Mark as New
- Bookmark
- Subscribe
- Subscribe to RSS Feed
- Email to a Friend
- Report Abuse
I used to be able to view my Avg. Duration in my AdWords a few weeks ago. I did not made changes to my account settings. What could be wrong?
Re: Avg visit duration column for Ad/Keywords performance?
October 2015
- Mark as New
- Bookmark
- Subscribe
- Subscribe to RSS Feed
- Email to a Friend
- Report Abuse
Not sure what happened, but the view likely got unlinked in Analytics. Perhaps accidentally by someone who has the login? You can reestablish the link by going to the Admin section of Analytics, making sure you have the correct account/property/view selected, and going to AdWords Linking in the middle column.
Cassie