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Avg. Monthly Search # inaccurate?

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# 1
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In keyword planner, i searched the following keywords:

italian restaurants miami
1,000
Low
$3.03
 
ACCOUNT
italian restaurants in miami
260
Low
$1.17
 
ACCOUNT
italian restaurant miami
260
Low
$0.30
 
ACCOUNT
miami italian restaurants
170
Low
$1.48
 
ACCOUNT
best italian restaurant in miami
140
Low
$1.56
 
ACCOUNT
italian restaurant in miami
70
Low
 
ACCOUNT
miami italian restaurant

yet above that in the bar graph, each bar graph (for each month) shows an average from 1700 to 3000. What's the correlation? Is this telling me that for "italian restaurant miami" is only being searched 260 times per month? That seems very low

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Kyle P
September 2015

Re: Avg. Monthly Search # inaccurate?

Top Contributor
# 2
Top Contributor

Hi Kyle P,

 

Welcome to AdWords Community.

 

Google says -  Average monthly searches ("Avg. monthly searches"): The average number of times people have searched for the exact keyword based on the location and Search Network targeting that you've selected. We average the number of searches for the term over a 12-month period. Source

 

Hence, the data you see in Keyword Planer is for Exact Match keyword. But when you refer to the actual data in your campaign you may find difference if you have selected broad or phrase match keywords. Also, the data that Keywords Planner gives you is averaged data for 12 months period. 

 

Does that clear your doubts?

 

Thanks
Ratan Jha

Marked as Best Answer.
Solution
Accepted by topic author Kyle P
September 2015

Re: Avg. Monthly Search # inaccurate?

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# 3
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Kyle,

The bar graph is showing aggregate data for more keywords than just the ones you entered. The volume numbers for each line are for that specific keyword.

Also look at the Targeting area on the left side of the Keyword Tool. The language, location, etc. you've chosen could be impacting the estimates.

Robert

Re: Avg. Monthly Search # inaccurate?

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# 4
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Hi, wondering if anyone has an answer about Ave. monthly search and Breakdown by location's Ave. monthly search difference/gap in some Exact match keywords. For example if you searched "real time" , ave. monthly search is 300k a month but when you do breakdown by location it's 3.6 million ave monthly search. How is that possible?