AdWords
1.7K members online now
1.7K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

Average Position/Ad Rank

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm having a bit of trouble understanding how to read Average Position/Ad Rank.

 

For example:

 

If the Average Position of an ad is 4.3, Where exactly would our ad show up in the SERPs?

 

What, Exactly, does the 4 mean? And what, Exactly does the .3 mean?

1 Expert replyverified_user

Re: Average Position/Ad Rank

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi there;

"Average" is a misleading metric, since Google does not disclose the standard deviation (a measurement for the "spread" on both sides of the "average point".)

 

For example: What is the average of 2 (high rank) and 8 ? 5. Position 5 seems to be "a good slot in the middle"; However; is probably a position "below the fold" - A position that the user is most likely to scroll down to see the ad. In other words - a position you rather not have your ad appear.

 

So, your ad  gained impressions in various positions, but you don't know the exact range...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Average Position/Ad Rank

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you Moshe!