Average Position/Ad Rank
I'm having a bit of trouble understanding how to read Average Position/Ad Rank.
If the Average Position of an ad is 4.3, Where exactly would our ad show up in the SERPs?
What, Exactly, does the 4 mean? And what, Exactly does the .3 mean?
Re: Average Position/Ad Rank[ Edited ]
March 2014 - last edited March 2014
"Average" is a misleading metric, since Google does not disclose the standard deviation (a measurement for the "spread" on both sides of the "average point".)
For example: What is the average of 2 (high rank) and 8 ? 5. Position 5 seems to be "a good slot in the middle"; However; 8 is probably a position "below the fold" - A position that the user is most likely to scroll down to see the ad. In other words - a position you rather not have your ad appear.
So, your ad gained impressions in various positions, but you don't know the exact range...
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