Automated Final URL update
We are trying to migrate our ads to use the new Final URL feature and we are trying to upgrade the URL without resetting the stats or going through a review process. We use a 3rd party tracking service and the service is responsible for redirecting the users to the actual landing page. We want the use the tracking template only at the keyword level.
Can someone validate our understanding.
Case 1: When the display URL and the Destination url are in the same domain. Tracking template at the keyword level.
Some of our ads have the destination url and the display url pointing to the same domain. In this case we understand that after the July 2015 the ads would be automatically updated and destination url will be copied over to Final URL (this should maintain the stats and the ads does not have to go through the review process). We will be updating our keywords for these ads with the final url pointing to the landing page and tracking template pointing to our tracking service which is responsible for tracking our clicks and redirecting to the correct landing url.
Case 2: When the Display URL and the Destination url are in different domain. Tracking template at the keyword level.
Some of our ads have the destination url and the display url pointing to the different domain. In this case, we will update the ad's Final url with the landing page which points to the same domain as the the Display URL. This should reset the stats and also trigger a review process for the Ads (no tracking template). We will be updating our keywords for these ads with the final url pointing to the landing page and tracking template pointing to our tracking service which is responsible for tracking our clicks and redirecting to the correct landing url.
Our understanding is that in the above two cases the tracking template will be used at the keyword level since the tracking template is empty at the ad level.
Can some one validate the above two cases and let us know if our understanding is correct?
Re: Automated Final URL update
Hello @Raguvind G,
Thanks for such a detailed explanation. But I am still wondering as to why you intend to use tracking templates at keyword level? Won't that be hectic enough? if you could come up with sample examples of your present destination URLs, it would be easier to find solutions for the both cases.
In Case 1, If you're not using any tracking info, and display URL and Destination URLs are the same domain, then why wait for forced upgrade? Even if you go by an upgrade manually using spreadsheets, it shouldn't reset your stats. And once the upgrade is complete, you can get ahead to use your local tracking templates.
In both the scenarios, if you intend to use tracking templates at keyword level, you won't be benefiting much from the upgraded URLs. Upgraded URLs are meant to make things easier, faster and efficient, but your current strategy does not seem to go inline.
Re: Automated Final URL update
Thanks for posting such a great question and hello from Google Headquarters. Below, I outline the key rules to upgraded URLs and your questions:
1) If Display and Destination URL are the same, with no tracking used, or tracking used - but just tracking parameters, then you don't need to worry about anything. Your destination URL will be copied over to the final URL and ads will continue to serve (as there is no ad review or stat reset). This is referred to as the auto- migration.
2) If the current display URL is not the same as the destination URL(for some reason: like if you are using 3rd party tracking, etc), then the ad will be disapproved and will no longer serve if you do not migrate to upgraded URLs.
3) If you are using 3rd party tracking (cross-domain redirects), you will have to migrate before auto-migration happens.. If they don't migrate, they might stop serving bcoz of ad getting dissapproved.
4) If you are migrating anything at the ad level, it will trigger a re-review and stat reset. However, if you are migrating it at a broad level (like changing the tracking template and custom parameters at the account, campaign, or ad group level) then ad review won't trigger. However, please note that any ad level edits, or keyword level edits will trigger a re-review & a stat reset.
5) If tracking at entity level (like keyword level, sitelink level, etc), needs to be edited (if they use third party tracking), but ads won't be up for re-review. So if you are planning to track at the keyword level, and if no tracking was present before, then it will lead to a stat reset and re-review.
Also, all of the above information can be found here, in detail, in case you need it. (https://support.google.com/adwords/answer/6157310).