Re: Auto Tagging
Re: Auto Tagging
Google auto-tagging is a great way to pass detailed information from Adwords into Analytics. This information is automatically added to Analytics and is available immediately. For more information on the benefits of Google Auto-Tagging, the type of information it provides, and how to set it up, please click here.
Please note that the tag Google adds to your URL is only readable by Google. This means that the data contained in the URL parameter is not passed to your Enquiry form.
The most common use case for manual tagging is when you want to capture URL parameters in your Enquiry form. The information you can capture with manual tagging includes the following:
Manual tagging is necessary to track the source of your leads unless you're using auto-tagging. With manual tagging you have to manually tag each URL with the parameters you want to track, and this process has to be done within Google Adwords.
Want to know more about Auto & Manual tagging:-
Auto-tagging: - https://support.google.com/adwords/answer/1752125?hl=en
Benefits of auto-tagging & Auto-tagging vs. manual tagging reporting: - https://support.google.com/analytics/answer/1733663?hl=en
I hope this will help you.
You should not use both the options altogether as it leads to the data discrepancies, as no tagging overrides anyone by default. But you can enable the auto-tagging override setting to avoid data discrepancies in analytics. Simply follow the steps.
- Sign in to Google Analytics.
- Select the Admin tab and navigate to the relevant property.
- In the PROPERTY column, click Property Settings.
- Under Advanced Settings, select the Allow manual tagging (UTM values) to override auto-tagging (GCLID values) checkbox.
- Click Save.
Manual tagging is an option available for website who are not compatible with auto-tagging as some website return error pages when user hits an ads.
Here are benefits of auto-tagging over manual tagging. Just go through the link.