AdWords
1.1K members online now
1.1K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

Auction Insight

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

What should i understand from this report :  Screen Shot of Auction Insight - 21-27 Nov..jpgI am on Linkedin

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Auction Insight

Top Contributor
# 2
Top Contributor
Hi Jeewan,

The Auction Insights report gives the competitors, who competes in a given auction. It shows the display URL domain of the advertiserwho is your competitor in that auction.

With the Auction insights report, you can see how your impression share, average position and other statistics compete with those of other advertisers. This report is available at the keyword, ad group and campaign levels.

It gives mainly 5 metrics column to analyse the competiton.

Impression share: Percentage of time your ad
appeared for that keyword query.
impression share in Auction insight tells you the
impression share of other advertisers as a proportion of the auctions in which you were also competing.

Average position: The ad rank for you and the
competitive ads.

Overlap rate: Percentage of time you and the competitor advertiser show up in the same auction.

Position above rate: Percentage of time the
competitive ad ranked higher than you in the
search results.

Top of page percent: Percentage of time that
competitor is at the top of the page.

For more info please read the below link :-
https://www.en.adwords-community.com/t5/Measure-results/Q-amp-A-Auction-Insights-Report/td-p/154960?...

https://support.google.com/adwords/answer/2579754?hl=en-GB
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Auction Insight

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Thank you very much for the reply, Can you pl tell me the conclusion of above report

Re: Auction Insight

Top Contributor
# 4
Top Contributor
Hi Jeewan,

You can find the compare the your campaigns with competitors through Auctuin insight Report.

Main Benefits of this report is that you can compare your campaigns data with your Competitors campaigns.
You can easily find who are key competitors those are bidding on your similar keywords.
From the impression share report you can analyze who are the competitors, receive higher/lower impression share as against of your keywords. Higher the impression means the ads are getting higher impression and lower the impression share means you have ads impression as against of your competitors.
Top Page Report shows you the percentage of times when you and your competitors received an impression that was positioned in the top three. This metric can help you identify who is dominating the top positions.

Hope that helps you to understand your reportsSmiley Happy
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’