Auction Insight Report
I sometimes see on my Auction Insight report, where I have a good Avg position (below 3), but a pretty low Top of page rate.
For example please see the following screenshot.
AFAIK the top page ads are those ranked 1-3, so if we have an avg position of 1,9 that means most of the time the ads should appear on the top page.
Anyone can share their experience on this?
Re: Auction Insight Report
That, unfortunately is the nature of statistics, they can be very misleading. Here there are a number of factors that you need to understand in order to see how this is playing out.
Firstly, if you were in pos 1 30% of the time and pos 4 70% of the time that would give you an average position of 3.1. That is the best position given you top of page stats.
So you are obviously asking how can you have an avg pos of 1.9? Well in order to understand that you need to realise that while the top of page can be pos 1-3, if adwords does not fell that your ad is relevant enough but in pos 2/3 it will be on the left. Top of page can be up to a maximum of 3 ads, but is not always the case. So you could be in position 2 100% of the time and still only have top of page rate of 30%.
Hope this helps
Re: Auction Insight Report[ Edited ]
September 2014 - last edited September 2014
One other subtle corner of this problem : impressions on mobiles have a position "on the right" ? How is "right hand side" avg. pos. defined for mobiles ?
It is best to look in the Auction Insights at the breakdown of avg. pos. per devices with the button "Segment".
Also read from here how positions 1 to 3 can also be on the right (or below organic results)
"This means that an ad in auction position 1 will always be the first ad shown on the page, but it can occur in two possible page positions: as the first ad above the search results or as the first ad on the right-hand side when there are no ads above the search results"