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Attribution model for both Display and Video campaigns

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

If I am running both display and video campaigns to the same location, how would the attribution work for the following scenarios?

 

1. Tom views the YouTube ad, 3 days later clicks on the banner ad, then makes a purchase.

2. Mary clicks on the banner ad, 3 days later sees an impression of the YouTube ad (less than 30 sec), then makes a purchase. 

 

I would like to know how conversions and/or view through conversions work in these cases. Also I want to know if there is a way for Adwords to attribute conversions to both display and video in these two cases. 

2 Expert replyverified_user

Attribution model for both Display and Video campaigns

Community Manager
# 2
Community Manager

Hi Richard, Would you still like help with this?

Attribution model for both Display and Video campaigns

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

I got my answer already from our Google rep. Thank you!

Attribution model for both Display and Video campaigns

Rising Star
# 4
Rising Star

Would you mind sharing the answer? I was curious about this one. Thanks.

Jim Vaillancourt, AdWords Rising Star, LinkedIn
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