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Asynchronous conversion tracking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I'm hoping someone has done this before...

 

Here's the situation:

  • We have a recurring subscription model
  • We can easily track the first purchase conversion, because it happens on the web site. We'll just use the conversion tracking pixel.
  • A month later, however, a subscription might automatically recur, and we want to track that and attribute the purchase to the campaign that originally referred the purchaser. This happens as a background task, and so the conversion tracking pixel is not an option here.

 

How can we track this type of offline, asynchronous conversion?

 

Note: Our Adwords and Analytics accounts are linked, and we already record purchase data in Analytics using Google Measurement Protocol. Would passing a GCLID to the GA purchase hit pass that data along to AdWords somehow?

 

Thanks.

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Mikex
August

Asynchronous conversion tracking

Top Contributor
# 2
Top Contributor

Good question. You can try and upload offline conversions, but this is not a straight forward process.

https://support.google.com/adwords/answer/7012522?hl=en

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Mikex
August

Asynchronous conversion tracking

Top Contributor
# 2
Top Contributor

Good question. You can try and upload offline conversions, but this is not a straight forward process.

https://support.google.com/adwords/answer/7012522?hl=en

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Asynchronous conversion tracking

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you! Looks like we'll need to record gclids...

Re: Asynchronous conversion tracking

Top Contributor
# 4
Top Contributor

@Mikex wrote:

Thank you! Looks like we'll need to record gclids...


Indeed... Smiley Happy

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’