Assisted Conversions, Assisted Impressions & Search Funnel in Adwords
I am having very much of confusion in latest Adwords attribution model
Assisted Conversions, First Click vs Last Click Analysis, Search Funnel in Adwords
And the term "Conversion Value". What actaully is that..
Can someone explain me.
Re: Assisted Conversions, Assisted Impressions & Search Funnel in
Conversion value is something that you set when you set-up conversion tracking. If you know how much a lead or a sale is worth to you, you can enter a value during the conversion set-up process so that as you track conversions you can track how much money you generate over time.
Assisted conversions are conversion that occur after someone has viewed or clicked your ad and then came back through a different source and converted. Whether it is counted as an 'assisted click' or an 'assisted impression' depends on whether your ad was clicked. If the ad was not clicked, only viewed, then a conversion came through another source by the same user then it is considered an 'assisted impression'. That impression assisted with the conversion. If the ad *was* clicked, then the same user left the site and came back through a different source and converted then it would be an 'assisted click'. That click assisted in the conversion funnel. Here's more information on assisted clicks and impressions: https://support.google.com/adwords/answer/1722023?hl=en
As for first click versus last click analysis: these are two different analyses to determine which source should get credit for a conversion. The first source - because it may have made the consumer aware of the brand? Or the last source because ultimately something about the last source convinced the user to convert. There isn't necessarily a right answer, it just depends on how you are analyzing the search funnel to understand which sources participated in a user's journey to convert. There are actually even more attribution models than just first click and last click. You can read more about them, here: https://support.google.com/analytics/answer/1662518?hl=en
Hope this helps!