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Are app downloads in AdWords counted by user or by device?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If one user installs the app on mobile and tablet, does it count as 1 or 2 conversions in AdWords campaign?

Re: Are app downloads in AdWords counted by user or by device?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hello Mikk,

The answer is: it depends. If the user is logged into a google property with the same account (such as logged into their google browser on mobile and tablet), then it will be considered 1, since it is a cross-device conversion. If the user is not logged in on one or both devices Google will deem this as two different users and count it as 2 conversions.

it will also count multiple conversions for the same user if your conversion setting is set to "count all conversions" rather than "count unique conversions only" in AdWords, so be sure to check your settings.

If this helps, please select this as a best answer.

Best,

Nick