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Anchor tags to setup google adwords audience tracking?

Badged Google Partner
# 1
Badged Google Partner

We were hoping to segment our audience based on what users click on the landing page. So we wanted to use anchors to segment users into different users into different segments.

 

So if we want to track two audiences www.genericwebsite.com#owner and www.genericwebsite.com#worker
for which of those anchor tags users go to.

 

Will this work?

1 Expert replyverified_user

Anchor tags to setup google adwords audience tracking?

Rising Star
# 2
Rising Star

Hi Nicole,

 

Using anchor tags will affect the part of the page searchers see when they arrive.


To measure what they click on after they arrive, use Google Analytics events and import them as goals into AdWords.