Analytics not showing metrics correctly for advertising
For the last 2 weeks I just queried the GA metrics and saw some missing values -
I have attached an Image here
The metrics with zero like cpc etc - why are they zero.???
These results came from the below area -
Does anyone know what the problem could be for the " 0 " values
As per your screenshot, it seems that the way you are interpreting the reports under Google Analytics is the main issue.
If you are already under Advertising (i.e. Adwords) and have selected keywords (image 2), then why have you chosen other advanced segments along with that i.e. paid search, new visitors etc...If you simply select the keywords and do not select advanced segment here, you should be able to see different values attached with your keywords being used under Google Adwords.
Just a thought!
Also have you enabled AdWords auto tagging?
Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
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