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Analytics not showing metrics correctly for advertising

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# 1
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For the last 2 weeks I just queried the GA metrics and saw some missing values -

 

I have attached an Image here

 

Screenshot

 

The metrics with zero like cpc etc - why are they zero.???

 

These results came from the below area -

Area

 

Does anyone know what the problem could be for the " 0 " values

 

Thanks

 

2 Expert replyverified_user
Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Analytics not showing metrics correctly for advertising

Top Contributor
# 2
Top Contributor

Hi tokumaraditya,

 

As per your screenshot, it seems that the way you are interpreting the reports under Google Analytics is the main issue.

 

If you are already under Advertising (i.e. Adwords) and have selected keywords (image 2), then why have you chosen other advanced segments along with that i.e. paid search, new visitors etc...If you simply select the keywords and do not select advanced segment here, you should be able to see different values attached with your keywords being used under Google Adwords.

 

Just a thought!

Pankaj

 


Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Analytics not showing metrics correctly for advertising

Top Contributor
# 3
Top Contributor
have you linked the adwords and analytics accounts together?
http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55507

Also have you enabled AdWords auto tagging?
http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55596


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
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