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Analytics not reporting correctly

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# 1
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The message displayed on adwords is not accurate.


For eg.,

I have got 15 clicks today on a campaign, it shows the same info when i viewed at ad groups also with splitted on ads such that 8 (on AD 1) + 7(on AD 2) . But when I checked for the keywords which has got the 15 clicks, I am not able to see it completely. Instead it shows only 3 clicks on 3 keywords. I am not able to view the keywords which gave the other 12 clicks.


Is there anything wrong on my account, if so please help me to solve it.


thanks in advance for your replies

2 Expert replyverified_user

Re: Analytics not reporting correctly

Top Contributor
# 2
Top Contributor
Hi Billy,

There could be multiple reasons for this discrepancies between Clicks and Visits.

1.) A visitor may click ads repeatedly within 30 Minutes. In this case AdWords consider invalid click but GA counts it as an unique visit.
2) A visitor may click an ads but stop the page from fully loading and going back to the Google SERP.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Analytics not reporting correctly

Top Contributor
# 3
Top Contributor
Hi Billy T,

Data for the current day is not yet complete. Reporting can be delayed up to 24 hours. It's always best to check yesterday's performance today. Monitoring results real time may not produce accurate data.

Best of Luck!

petebardo -- Deadhead doing AdWords