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Analytics conversion report with exact referring urls

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# 1
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been spending the last 2 hours trying to figure this out, a lot of the help files refer to older versions of analytics which doesn't help 


We have one mega site referring traffic to our ecommerce site and we're trying to work out which exact page from our main site the visitors are coming from (who convert).


So far I've only been able to just get the main domain url (not exact path). Or just all exact path but not strictly confined to the conversions/


e.g. this doesn't work:


Any hints on how to set this up wou;d be very much appreciated.



1 Expert replyverified_user

Re: Analytics conversion report with exact referring urls

Top Contributor
# 2
Top Contributor



Analytics does not provide you with the full referring URL in one place. It gives you the source (the domain) and the referral path, separately.


What you can do is:


  • apply a filter which constructs the full url at runtime, but only from the time you set it onwards, so it does not show you retroactive data. Probably something as described on the page you mentioned
  • go to the Analytics interface, select the referrals tab, then the E-Commerce site where you sort by revenue; then click on the domain that provided you with the most revenue, and again, sort URLs by revenue top-down
  • go to the Google Analytics Query Explorer ( and select ga:source,ga:referralPath as dimensions and ga:visits,ga:totalValue as metrics.


The report URL is here:


Click the link, authorize Ga to pull data from one of your accounts and you should see what you want.


Hope it helps.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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