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Analytics Question

Badged Google Partner
# 1
Badged Google Partner


I have one question about analytics. If I set UTM medium as RTB, is it going to be paid service? Does it have to be strictly CPC?

1 Expert replyverified_user

Re: Analytics Question

Top Contributor
# 2
Top Contributor

Hi Alex,


Can you tell us if you are referring to AdWords campaigns or DoubleClick Ad Exchange account here?


In case you are talking about DoubleClick Ad Exchange account, then you can link that account with Analytics and have the data of your campaigns tracked under Google Analytics.


URL Builder is a free tool, so whatever the tracking parameters you will append, it will show the results according to that in Google Analytics as per my understanding.