Analytics Goals as AdWords conversions
In the last week I’ve set up our first Google AdWords campaign. I notice within AdWords there’s the conversion tracking feature. It currently isn’t set up.
In Google Analytics, I have 5 Goals already set up to track:
- 4 different Form completions (leads),
- 1 checkout / transaction completion.
These show up in Google Analytics, and are working well.
I would like AdWords conversion tracking to use the Goals in Analytics, because a conversion resulting from the AdWords ad would be the same as a Goal already set up in Analytics.
I’ve connected the AdWords account with the Analytics account. Within Analytics, I can see “Paid Search” traffic in Acquisition-> Channels.
Within AdWords, I’ve been through the ‘walk-through’ setup of conversions, and I can see there’s features that are different to Analytics (attribution models, for example). The end result of the walkthrough is more code / tags to add to the website.
Is there a way to setup my AdWords campaign to use existing Google Analytics Goals as AdWords conversions?
I hope that makes sense. Many thanks in advance!