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Analysing someone else's Campaign Experiments

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm taking a look at an account run by a previous party where they'd set up experiments which have recently stopped running. 

Experiments is something I haven't used before and I'm struggling to see any kind of detail what was tested during the experiment under campaign settings. 

Am I missing something?

2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Jordan R
September 2015

Re: Analysing someone else's Campaign Experiments

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Jordan !

 

Have you tried selecting "All time" and clicking on "Segment / Experiments" in the keywords tab or the Ads tab ?

 

https://support.google.com/adwords/answer/2454072?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jordan R
September 2015

Re: Analysing someone else's Campaign Experiments

[ Edited ]
Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Hello Jordan R

Just a try:

I do not have experience with experiments.

I see in your picture a keyword that is control and experiment at the same time.

As far as I know you only use this option to test 2 sets of keywords.

group 1. You use keywords you had before. These you mark control and experiment
group 2. You append keywords. These extra keywords you mark experiment only.

So you are testing the standard group keywords against the same group with extra keywords.

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jordan R
September 2015

Re: Analysing someone else's Campaign Experiments

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Jordan !

 

Have you tried selecting "All time" and clicking on "Segment / Experiments" in the keywords tab or the Ads tab ?

 

https://support.google.com/adwords/answer/2454072?hl=en

Re: Analysing someone else's Campaign Experiments

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Adrian, that allows me to see some data. I'd seen that segment before actually, and it looked like all of the experiments were running as tests with 100% visibility, no 50/50 split, for example. Like so: https://www.diigo.com/item/image/3y1o3/d7qj

It's definitely very challenging trying to make sense of someone else's experiments and understand what they were trying to achieve when they haven't documented it.

Marked as Best Answer.
Solution
Accepted by topic author Jordan R
September 2015

Re: Analysing someone else's Campaign Experiments

[ Edited ]
Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Hello Jordan R

Just a try:

I do not have experience with experiments.

I see in your picture a keyword that is control and experiment at the same time.

As far as I know you only use this option to test 2 sets of keywords.

group 1. You use keywords you had before. These you mark control and experiment
group 2. You append keywords. These extra keywords you mark experiment only.

So you are testing the standard group keywords against the same group with extra keywords.

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.

Re: Analysing someone else's Campaign Experiments

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks Elja, this helped