Ambiguity in Adwords and Analytics Data
My adwords account is linked with analytics account.
When I'm pulling the data from Analytics there are several keywords against which there are no impressions and clicks but they are showing good average session duration. Why is this discrepancy?
Likewise there are some keywords which have been paused on my Adwords accounts yet analytics is showing data against these!
Re: Ambiguity in Adwords and Analytics Data
Can you confirm that you're looking at the same date range in both Google AdWords and Google Analytics?
Are you using any segments with which to view the data in Google Analytics? If you are, try removing the segments so that you're looking at all users.
Can you attach a screenshot of what you're seeing in Google Analytics (without any personally identifiable information, of course)?