Alert Feature

[#1]

Hi, I would like to know if there is any alert that we can assign if the impression gets suddenly up. May be the reason is some competitors has stopped bidding for certain keywords that is reflecting to my keyword. i can even reduce my bids for those keywords and get low cost conversions.

Please let me know if there is any alert that we can assign to impressions, clicks or cost.

[#2]

Hi Nidhi,
Yes, you can indeed!

You can do this in two ways. The easiest way is to use automated rules. https://support.google.com/adwords/answer/2497710?hl=en

However, if you want more flexibility, you can use AdWords scripts https://developers.google.com/adwords/scripts/

Scripts are well worth the effort to learn.

Dave

[#3]

Thank Davis, But i was thinking how it can be done without automation.