I am paying for ad words and have been doing so for the last 7 months. I have noticed my name being moved from the ads list at the top early in the day, when I have not recieved any phone calls. What precautions does Google take to make sure competitors are not clicking on your just so theres shows.
Google had identified this as a problem long back and already has a solution to it. It basically filters out multiple clciks in quick succession from the same IP realising that someone it continuasly clicking on your ad.
Also, there are certain specific sources where automated clicks could come in(clicks by bots).. these sources are identified and blocked by Google.
The links sugested above are perfect for further reading.
Hope this helps!
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Both reply are great and gives me some confidence. Glad I came here because It has bothered me for some time now. Almost wanted to go choke a local compet.. naaa..never mind. Feel like I went to therapy lol. Thanks