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Adwords versus Analytics Remarketing Tag

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello

 

I'm a little confused about the Analytics remarketing tag for an ecommerce site and need some advice please.

 

I have 10 separate Adwords accounts all sharing the same Merchant Centre account and all linked to the same Analytics property. I am intending to use Dynamic Remarketing (for Search and Display) in all 10 Adwords accounts.

 

We used to have just the one Adwords account and the following is the Remarketing tag that we had on our site (I assume this is the Analytics tracking code rather than the Adwords tracking code?)

 

============

<script type="text/javascript">
/* <![CDATA[ */
var google_tag_params = {
ecomm_prodid: "B640",
ecomm_pagetype: "product",
ecomm_totalvalue: 3.95
};
var google_conversion_id = XXXXXXXXXX;
var google_custom_params = google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/XXXXXXXXXX/?value=0&amp;guid=ON&amp;script=0&amp;data=ecomm_prodid%3DB640%3Becomm_pagetype%3Dproduct%3Becomm_totalvalue%3D3.95"/>
</div>
</noscript>

 

======================= 

 

Now that we have 9 more Adwords accounts, I want the Remarketing lists to work for these. I see that the google_conversion_id variable is different for each Adwords account. Can I add the other 9 IDs to the variable in the above tracking code? (perhaps as a comma separated list?)

 

Am I using the correct tracking code above? Or is the a different tracking code for Analytics?

 

Many thanks

 

Nick

 

Re: Adwords versus Analytics Remarketing Tag

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Nick,

You can do it all with one code. There are a few options here, but the best would be too actually install a remarketing tag at the MCC level and then share the MCC audiences with all of the accounts in the MCC.

learn more here:
https://support.google.com/adwords/answer/6123188?hl=en

Good Luck

P.S. that is AdWords dynamic remarketing tracking code

Re: Adwords versus Analytics Remarketing Tag

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Clynton

Thanks for your response.... I hadn't realised I could share a remarketing tag through the MCC.

Will the Adwords remarketing code allow me to run dynamic search ads for Shopping campaigns or do I need to use Analytics remarketing for that? If I do, where can I get the Analytics tracking code from?

Many thanks
Nick

Re: Adwords versus Analytics Remarketing Tag

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
Hi Nick,

Dynamic search ads and shopping campaigns are 2 different things and neither require the remarketing code.

DSA requires URL rules as targeting with special text ads.
Shopping campaigns required a GMC account with a correct feed and are only available in certain countries.

learn more about DSA here:
https://support.google.com/adwords/answer/2471185?hl=en

Learn more about shopping campaigns here:
https://support.google.com/adwords/answer/2454022

Adwords versus Analytics Remarketing Tag

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi Nick,

Google Shopping type of campaign which you can see in Search is called Product Listing Ads

 

for this type, you will need just an xml feed in Merchant Centre

 

If you ment dynamic remarketing, which uses both xml feed and advanced Remarketing tag:

 

-- you can do it Google AdWords following these steps:

https://support.google.com/adwords/answer/6077091?hl=en&ref_topic=6077046

 

-- or in Google Analytics following this help:

https://support.google.com/analytics/answer/3457161?hl=en&ref_topic=3455490