Adwords showing more conversion then my site actually had
My adwords is showing i have more conversions then my actual site has. I do not run display network ads. I just started using PLA ads yesterday and conversion in the past few days. It shows 5 conversions today and I have only had 2.
Re: Adwords showing more conversion then my site actually had
AdWords reports conversions from the date and time of the click that led to the successful action, not from the date of the successful action itself.
For example, let's say someone saw your ad and clicked it on July 19th, but did not make a purchase on your site until the next day, July 20th. In AdWords, the conversion would be attributed to July 19th, the day of the click. In Google Analytics, however, the conversion is attributed to July 20th, the day the conversion actually occurred.
I hope it helps.