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Adwords remarketing tag

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# 1
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Hi all


I have a customer that will be changing their site from to The site will be closed down and everything will be moved to


They have one adwords account and will be wanting to use the same account for the new website. There is an Adwords Remarketing tag active on the website and my question is;


1. Can we use the same Remarketing tag for the new website (

2. Can we use the lists that are currently active for the site or do we need to create new lists for the site?


Best regards


1 Expert replyverified_user

Re: Adwords remarketing tag

Rising Star
# 2
Rising Star

Hi Emelie,


Question 1: Yes, you can use the same tag/code for which would start capturing users to the same list.


Question 2: Yes, you can use the existing lists in the new campaign as a targeting criteria. however, please be aware, that the old list would become empty (due to cookie life) if you are creating new lists for In that case, you'll have to add new lists as a targeting criteria when the old lists are empty.


Hope that helps, feel free to write back if you need help.


Good luck,


Sumanth Sridhar

Re: Adwords remarketing tag

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# 3
Follower ✭ ☆ ☆
Thanks Sumanth!
I will get back here if there are more questions.