Adwords remarketing tag
I have a customer that will be changing their site from example1.com to example2.com. The example1.com site will be closed down and everything will be moved to example1.com.
They have one adwords account and will be wanting to use the same account for the new website. There is an Adwords Remarketing tag active on the example1.com website and my question is;
1. Can we use the same Remarketing tag for the new website (example2.com)?
2. Can we use the lists that are currently active for the example1.com site or do we need to create new lists for the example2.com site?
Re: Adwords remarketing tag
Question 1: Yes, you can use the same tag/code for example2.com which would start capturing users to the same list.
Question 2: Yes, you can use the existing lists in the new campaign as a targeting criteria. however, please be aware, that the old list would become empty (due to cookie life) if you are creating new lists for example2.com. In that case, you'll have to add new lists as a targeting criteria when the old lists are empty.
Hope that helps, feel free to write back if you need help.