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Adwords remarketing not working with GTM

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



I installed GTM on a client website but when I enter the codesnippet for adwords remarketing I get this error: 




I used custom html to install the snippet. Is there another option for installing adwords remarketing or perhaps another working method?



1 Expert replyverified_user

Re: Adwords remarketing not working with GTM

Top Contributor
# 2
Top Contributor

Hi @brechtfrissen


GTM has a predefined tag for AdWords Remarketing. Have you tested that option?








Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Adwords remarketing not working with GTM

Visitor ✭ ✭ ✭
# 3
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Yes I have but can't complete these steps, because I can't find it inside the account. I am working inside my manager account:

  1. Find the list we created for you named "All Visitors", click [Tag] under the "Tags/Definitions"column, and then click the "Tag" link.
  2. In the code box, the number after "var google_conversion_id = " is the Conversion ID.
  3. In the code, the number after "var google_conversion_label = " is the Conversion Label. You can leave the Conversion Label field blank if there is no google_conversion_label in the code box.

It's for an account that hasn't run any ad's yet, so no money on it.