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Adwords conversions not matching Google Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm having trouble getting my Adwords to match Google Analytics. The instructions were followed for setting up the Adwords' pixels, however, I'm seeing 9 conversions in Adwords and only 4 conversions in Google Analytics. The Adwords account has been set-up for a few weeks now, and I track my other online campaigns through Google Analytics just fine. Does anyone know how to troubleshoot this issue?

 

Thank you!

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Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Adwords conversions not matching Google Analytics

Top Contributor
# 2
Top Contributor
Hello, Monya.

There's a big difference in the way conversions are counted in Analytics versus AdWords. Please check this link for a thorough explanation: https://support.google.com/analytics/answer/2679221?hl=en

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Adwords conversions not matching Google Analytics

Rising Star
# 3
Rising Star

Hey Monya, 

 

AdWiser's link is a great source, typically the disparity is due to either your 'count' (your conversions unique or all-conversions) or your reporting time set in both adwords conversions and UA settings. 

 

One way to identify the disparity is to go to Universal Analytics and look at your 'Multi-Channel Funnels' data. 

(Conversions -> Multi-Channel Funnels)

Joshua, Rising Star
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