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Adwords conversion data does not show in GA

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

(cross posted in the forum)

 

Hello there!

  • We have implemented the AdWords Conversion Tracking and we do successfully measure conversions in Adwords for our little furniture site: http://123wohndesign.de/
  • The adwords account is correctly connected with GA and the AdWords-Data (Clicks, Keywords) shows up correctly in Google Analytics.
  • The adwords conversion code on the "thank you" page correctly shows the sales value "var google_conversion_value = 609.84;"
BUT, the conversions do not show (in the ecommerce data).
 
  • Do I have to change the google analytics (analytics.js) code so is also (in addition to the adwords conversion) carries the conversion data?
  • It was my understanding that the adwords conversion data should also show up in GA (just like the adwords click data) automatically without any further changes... Is that not so?
thanks for any help! Smiley Happy

Re: Adwords conversion data does not show in GA

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆
Hi Dradicke,

Did you update your Google Analytics with Ecommerce js plug in?

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

Regards,
Omar

Re: Adwords conversion data does not show in GA

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Omar,
would do you mean by "update"?

The eCommerce-funcions in GA are enabled, but I do not provide data into the "ecommerce plugin", as we are using the adwords conversion (instead)

Re: Adwords conversion data does not show in GA

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆
Hi Dradicke,

I see your point. To see Ecommerce data in Google Analytics, you need to:

Enable Ecommerce in your reports. You have done this

And

Add code to your site or app to collect ecommerce data.

Please refer to these links for more explanations:
1-- https://support.google.com/analytics/answer/1009612?hl=en
2-- https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

You need some work from your side. Smiley Happy

Hope it helps.

Re: Adwords conversion data does not show in GA

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks - so the adwords conversion data can NOT show up (without any further work from my side) as conversions in Adwords?
(That´s what Adwords Support did tell me, though... And it would make sense,: after all, the CPC/click data shows up in GA, why not the conversions?)

Re: Adwords conversion data does not show in GA

[ Edited ]
Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆

Hi,

I think because of the tracking code limitations.
I believe the Adwords Conversion can not capture all the info in your ''Thank you page.''
So a way out to this is to update your Analytics Code to collect the right conversion with details.

Please check the example of this website where the webmaster is tracking eCommerce data. Inspect this website http://prikid.eu/‏ by right click then choose View Page Source. Or copy and past this : 

view-source:http://prikid.eu/hoodies/

Regards,
Omar



Re: Adwords conversion data does not show in GA

Follower ✭ ☆ ☆
# 7
Follower ✭ ☆ ☆
Hi Dradicke,

Please note your Google Tag Manager should be on the Header for best results. Or After the opening Body.

I saw your GTM in the Bottom. More, you can track easily ecommerce data with GTM.

Please mind to re-position your GTM Code.

Hope it helps.

Regards

Re: Adwords conversion data does not show in GA

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Thanks - you are right... it´s this dumb shop-software my client is using... it places a few items to places where they don´t belong...
(that´s why I also cannot play data into the GA ecommerce tag)

Re: Adwords conversion data does not show in GA

Follower ✭ ☆ ☆
# 9
Follower ✭ ☆ ☆
You are welcome. Yes, some shop-softwares are crap.

Tip: Take advantage of Google Tag Assistant. If you have it already, that s fine. If you don t have it, you may find it here
https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?h...

Regards,
Omar Belkadi

Re: Adwords conversion data does not show in GA

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭
thank, already use the tag assistant (it does not help me though... it sees the "tag manager", but the data still is not exported to GA