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Adwords click conversion is "Unverified"

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've got an online store build on ASP.NET web forms. When a customer goes to the checkout page, there is a form, where they have to provide their details, like postage address etc. After they filled the form in they have to click "Pay now" button to be prompted to go to Paypal checkout page.

 

I need to track those clicks for the Google AdWords conversion statistics.

 

The usual code for tracking clicks would look like:

// some data
goog_report_conversion = function(url) {
goog_snippet_vars();
window.google_conversion_format = "3";
var opt = new Object();
opt.onload_callback = function() {
if (typeof(url) != 'undefined') {
window.location = url;
}

But because of the way the website was implemented, the destination link is being generated dynamically, so I couldn't pass it as as argument for "goog_report_conversion".

 

So I've slightly changed the conversion function to this:

// some data
goog_report_conversion = function(id) {
goog_snippet_vars();
window.google_conversion_format = "3";
var opt = new Object();
opt.onload_callback = function() {
if (typeof(id) != 'undefined') {
// I use custom function to trigger click on the actual button
event_fire(document.getElementById(id), 'click');
}
}

And I have this HTML structure:

<span class="GeneralFormButton" onClick="goog_report_conversion('submit_all')">Pay Now</span>
<input type="button" name="submit_all" value="Pay Now" onclick="this.disabled=true; this.value='Plase wait';__doPostBack('submit_all','')" id="submit_all" style="display: none;" />

 Where `<span>` is being used to trigger the conversion function and then to emulate "click" on the actual submit button.

 

It works well and the customer is redirected to Paypal. However, the conversion isn't tracked and in Google AdWords account my "Pay with Paypal" option is marked as "Unverified" (It's been going for a way longer than 24 hours)

I tested what data is sent to google on submit:

 

https://www.googleadservices.com/pagead/conversion/*correct conversion id*/?random=1459744659796
&cv=8
&fst=1459744659796
&num=1
&fmt=3
&label=*correct conversion label*
&guid=ON
&u_h=800
&u_w=1280
&u_ah=777
&u_aw=1280
&u_cd=24
&u_his=11
&u_tz=570
&u_java=false
&u_nplug=5
&u_nmime=7
&frm=0
&url=http%3A//www.website.com/store_checkout2.aspx%3Fpay_service%3DPayPal%26promo_code%3D%26voucher%3D
&ref=http%3A//www.website.com/store_checkout2.aspx%3Fpay_service%3DPayPal%26promo_code%3D%26voucher%3D
&tiba=Contact%20and%20Delivery%20Address
&async=1

The conversion id and label are correct, the rest of the data seems to be okay too, but the conversion is still not tracked. I just can't figure out why.

 

Where did I go wrong and what do you think needs to be changed?

 

Thanks very much in advance

Re: Adwords click conversion is "Unverified"

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Vlad,

I haven't tried to do this for a long time, but I believe the way to do this is via Google Analytics.  Using Google Analytics Goals, such as Paypal transaction, you can import those into AdWords and use those as your Conversions

Google Analytics & Paypal

 

To do this, you'll have to link your AdWords and Analytics Accounts and import Analytics Goals into AdWords.

Re: Adwords click conversion is "Unverified"

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Brian,

Thank you for your help.

It turned out that the form was never completed and sent before, therefore Google couldn't verify the code. While I was testing for response data I sent the form and the code got verified.