Adwords and Analytics data match up
a big thanks to the answers to my last post, this is an awesome community :-)
I have a follow up question, and as a relative newbie apologies if this is tiresome...
I can now see that Adwords is claiming assisted conversions (I have conversion tracking set up, not goal import on success), and because most conversions are happening within 30 days, Adwords is reporting a much higher number of conversions than Analytics, which is reporting "last touch" adwords conversions only.
However, where a visitor has clicked on an Adwords ad twice in their conversion path, does Adwords count this as two or one conversion?
(Incidentally, I currently have 1-per-click conversion set - as an ecommerce site should I be tracking many-per-click?)