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Adwords and Analytics Conversion Rates are Very Different from Each Other

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I use Gooogle Adwords and Analytics for nearly 8 months. They are linked to each other. During this period I noticed that Adwords shows conversion rate less than real value. For example, since the beginning of 2017, Adwords shows that conversion rate is 4.37%, Analytics shows it as 8.20% and real value (number of new users divided by adwords clicks) is around 8.50%.

 

My only source of traffic is google ads. So, there isn't other sources for conversions. Also, Analytics conversion rate above is for the "paid traffic" segment which comes from google ads.

 

I don't get why they are so different. Can you tell me why they are different?

2 Expert replyverified_user

Adwords and Analytics Conversion Rates are Very Different from Each Other

Top Contributor
# 2
Top Contributor

Are all of your AdWords conversions goals imported from Analytics?

Adwords and Analytics Conversion Rates are Very Different from Each Other

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Yes. I have only 1 goal, creating an account. And it is imported.

Adwords and Analytics Conversion Rates are Very Different from Each Other

Top Contributor
# 4
Top Contributor

All the numbers should match.

 

Which numbers are different - number of conversions, or number of clicks / visitors?

 

Adwords and Analytics Conversion Rates are Very Different from Each Other

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Conversion numbers and ratios do not match. Adwords shows nearly half of the real value.

Adwords and Analytics Conversion Rates are Very Different from Each Other

Top Contributor
# 6
Top Contributor

Are the number of clicks / visitors from AdWords reported as the same?

 

Adwords and Analytics Conversion Rates are Very Different from Each Other

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

For the last 30 days Adwords click count is 1080 and Google Analytics visitor count is 976 on paid traffic segment.

Adwords and Analytics Conversion Rates are Very Different from Each Other

Top Contributor
# 8
Top Contributor

Sorry, but I can't see any reason for why this would be.

 

Adwords and Analytics Conversion Rates are Very Different from Each Other

Top Contributor
# 9
Top Contributor

Do you have by a chance also  Google AdWords and Analytics both installed  on the page?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Adwords and Analytics Conversion Rates are Very Different from Each Other

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

If you mean whether I have included both tracking scripts, I have only Google Analytics and Facebook tracking scripts.