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Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
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Adwords and Analytics Attribution Models?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

From my understanding Adwords conversion tracking attributes the last paid click to the sale/lead, whilst Google Analytics attributes the first paid click to the sale/lead.

 

Is this correct?

Re: Adwords and Analytics Attribution Models?

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆
Hi

Yes,

Google analytics - Time of Transaction completion.

AdWords - Time of last ad click before conversion, not the conversion itself

For details please read this article https://support.google.com/analytics/answer/2679221?hl=en

Thanks