Adwords - When do Conversions 'become active'
Just looking for validation.
I've setup Goals in my Analytics account and conversions in my Adwords account - both are measuring the same thing 'contact form sign-ups'.
I've run several tests (filling out the forms myself) and the Analytics Goals are reporting but not the Adwords Conversions.
I suspect this is because I am yet to activate the Adwords Campaigns.
Can someone confirm this for me?