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Adwords - When do Conversions 'become active'

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey Guys!

 

Just looking for validation.

I've setup Goals in my Analytics account and conversions in my Adwords account - both are measuring the same thing 'contact form sign-ups'.

I've run several tests (filling out the forms myself) and the Analytics Goals are reporting but not the Adwords Conversions.

I suspect this is because I am yet to activate the Adwords Campaigns.

 

Can someone confirm this for me?

 

Thanks Smiley Happy

1 Expert replyverified_user
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Accepted by topic author Jonothan W
May

Adwords - When do Conversions 'become active'

Rising Star
# 2
Rising Star

Hi Jonothan,

 

Analytics goals will count all visits to that page, whereas AdWords conversions only count visitors who had clicked on your ads.

 

Adwords - When do Conversions 'become active'

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Brilliant!

Thanks for confirming that for me Rob.

Best Regards Smiley Happy