Adwords Reporting - Separate Columns for Different Conversion Types
You have provided some great advice previously, so I'm back again with a question about showing different conversion types in one report.
You might have to bear with me here...
Prior to the reporting interface update, I used to be able to download a campaign report that would show different conversion metrics (namely "sales", "sales value" and "leads") in separate columns for campaign. This would be in addition to the usual click and impression numbers, etc. I've made up an example below:
I could create this report by going through the reporting tool and selecting "sales", "sales value" and "leads" as the conversion metrics that I wanted like to include in the report.
Is it impossible to create this kind of simply report in the new interface? As far as I can tell, the only way you can download sales, sales value and lead conversion info. into an excel report is by segmenting the report by "conversion type", which results in this type of ugly report...
The conversion info. is in rows rather than columns and the report also doesn't include any other metrics, so to create a report that looks like the former one you would have to run a standard report and then manually add the conversion data to it.
Am I missing something?
Thank you for reading and hopefully for your help.
Hi Louise, I do not believe that you are missing anythi...
I do not believe that you are missing anything. I attempted as well to duplicate the report you're displaying and I was unsuccessful. Does that mean that it is impossible, no but it doesn't appear to be an easy report to get to they way you have it laid out.
Sorry for not having better news for you.
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Me too, I checked even reports from the MCC, where you ca...
Me too, I checked even reports from the MCC, where you can configure columns more to your liking. However, the moment the conversion name or tracking purpose is added, it no longer works. I wonder if it's a bug or a feature.
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If Google added the different coversion types as columns...
Hello Louise, Thank you for your question! The columns...
Thank you for your question! The columns that you would like to see (a separate column for each conversion) has been phased out with the older version of AdWords. The way you are currently seeing the conversions showing in reports is the only way to see them at this time. However, this is great feedback to provide for our team as we are always looking to enhance the advertiser experience. If you have a moment, I definitely recommend filling out the following feedback form with your concern:
Re: Adwords Reporting - Separate Columns for Different Conversion Types
The solution is to export two reports for the same period, one with the metrics you want and one with the conversion-data reports, then pivot the conversion data into a column in Excel, then join the two reports.
Our MarketFlare DNA software does this automatically when the "Conversion Action Name" attribute is selected and non-conversion metrics are selected for the report - http://www.marketflare.com/adwords-reporting-tool/
I believe that Google stopped showing the conversion data column along with metrics because conversions do not necessarily directly correspond to the clicks or impressions represented on each line - they could correpond to previous clicks or other impressions (if it's a view through conversion). Still, we all know it's very useful to see your keyword cost, clicks, and conversion data on a single line.
The MarketFlare DNA AdWords reporting tool is currently available for free, so try it out!